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At La Vie Royale, we respect your privacy and take the protection of your personal information seriously.

This Privacy Policy explains, in clear terms, what personal information we collect, why we collect it, how we use and protect it, who we may share it with, and the rights available to you.

It applies when you visit our Website, create an account, place an order, contact us, subscribe to our marketing communications, interact with us online or otherwise use our products and services.

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1. WHO WE ARE

La Vie Royale Concierge Limited (“La Vie Royale”, “we”, “us” or “our”) is a company registered in the United Kingdom under company number 16272867.

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For the purposes of UK data protection law, La Vie Royale Concierge Limited is the data controller responsible for the personal information described in this Privacy Policy.

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This means that we determine why and how your personal information is used.

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You can contact us about this Privacy Policy or the way we use your personal information at:

La Vie Royale Concierge Limited
Email: gifting@lavieroyale.uk
Telephone: +44 (0)20 3576 4227
Website: www.lavieroyale.uk

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This Privacy Policy is primarily governed by applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended from time to time.

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If you are located outside the United Kingdom, you may also have additional privacy rights under laws applicable in your country or territory.

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2. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us.

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We may collect the following categories of information:

Identity information — such as your name, title and other information you provide to identify yourself.

Contact information — such as your email address, telephone number, billing address and delivery address.

Order and transaction information — such as products purchased, order history, payment status, delivery information, returns, refunds and communications relating to your purchases.

Payment information — information necessary to process your payment. Payments are processed using payment service providers, as explained in Section 9 below.

Account and profile information — such as your account details, order history, preferences and saved information where you create an account with us.

Communications information — such as emails, telephone enquiries, customer-service correspondence, reviews, feedback and other communications you send to us.

Marketing information — such as whether you have subscribed to marketing communications, your communication preferences and information about how you interact with marketing we send you.

Technical and usage information — such as your IP address, browser type, device type, operating system, approximate location, Website activity and information collected through cookies and similar technologies.

Personalisation information — where you order a personalised product or gifting service, this may include names, initials, gift messages, delivery information or other details that you ask us to use in preparing your order.

We may also create aggregated or anonymised information for statistical, analytical or business purposes. Where information has been genuinely anonymised so that it can no longer identify you, it is not treated as personal information under this Policy.

 

Special category information

We do not ordinarily seek to collect special category personal information, such as information concerning health, racial or ethnic origin, religious or philosophical beliefs, political opinions, sexual orientation or biometric information.

Please avoid providing this type of information unless it is genuinely necessary.

If we need to process special category information in exceptional circumstances, we will do so only where we have an appropriate lawful basis and any additional condition required by applicable law.

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3. HOW WE COLLECT YOUR INFORMATION

We collect personal information in several ways.

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Information you give us directly

This includes information you provide when you:

• place an order;

• create or manage an account;

• arrange delivery;

• request personalisation or gift services;

• return or exchange a product;

• contact customer service;

• make an enquiry or complaint;

• subscribe to marketing communications;

• participate in a promotion, survey or competition; or

• otherwise communicate with us.

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Information collected automatically

When you use our Website, certain technical and usage information may be collected automatically through cookies, pixels and similar technologies.

Further information is provided in Section 7 and in our Cookie Policy.

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Information received from third parties

We may receive personal information from third parties that help us operate our business, such as payment providers, delivery and logistics partners, Website and technology providers, analytics providers and marketing platforms.

We will use information received from third parties only where we have a lawful basis for doing so.

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4. HOW AND WHY WE USE YOUR INFORMATION

We only use personal information where we have a lawful reason to do so.

The principal ways in which we use your information are:

What we use your information forInformation typically involvedOur usual lawful basis

Processing and fulfilling your orderIdentity, contact, order, transaction and personalisation informationPerformance of a contract

Taking and managing paymentsIdentity, contact, transaction and payment-related informationPerformance of a contract

Delivering your orderIdentity, contact and order informationPerformance of a contract

Managing returns, exchanges and refundsIdentity, contact, order and transaction informationPerformance of a contract / legal obligation

Responding to enquiries and providing customer serviceIdentity, contact, order and communications informationContract / legitimate interests

Preventing fraud and protecting our Website and businessIdentity, transaction, technical and usage informationLegitimate interests / legal obligation, as applicable

Maintaining financial, tax and business recordsIdentity and transaction informationLegal obligation / legitimate interests

Establishing, exercising or defending legal claimsRelevant information relating to the matterLegitimate interests / legal obligation, as applicable

Improving our Website, products and customer experienceTechnical, usage, profile and aggregated informationLegitimate interests and/or consent, as applicable

Sending and measuring marketing communicationsContact, marketing, profile and engagement informationConsent or another lawful basis permitted by applicable law

Analytics and advertisingTechnical, usage and marketing informationConsent and/or another lawful basis, depending on the technology and applicable law

Where we rely on legitimate interests, this means that we have a legitimate business reason for using your information and have considered the effect that use may have on your rights and interests.

Where we rely on consent, you may withdraw your consent at any time. Withdrawing consent does not affect processing that was lawful before you withdrew it.

Where we need personal information to perform a contract with you or comply with a legal requirement and you do not provide that information, we may be unable to process your order or provide the relevant service.

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5. MARKETING COMMUNICATIONS

Where permitted by applicable law, we may use your contact information to tell you about La Vie Royale products, collections, services, events, offers and other news that we think may be of interest to you.

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We may use marketing and communications platforms, including Mailchimp, to help us manage and send these communications.

You remain in control of the marketing you receive from us.

You can unsubscribe from email marketing at any time by:

• selecting the unsubscribe link included in our marketing emails; or

• contacting us at gifting@lavieroyale.uk.

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Stopping marketing communications will not prevent us from sending you essential service communications, such as order confirmations, delivery information, security notices, return updates or communications concerning an existing transaction.

Where we use information about your interaction with our marketing—for example, whether an email has been opened or a link selected—we will do so in accordance with applicable privacy and electronic communications requirements.

We do not sell your personal information to third parties for their own marketing purposes.

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6. ANALYTICS, ADVERTISING AND PERSONALISATION

We may use analytics and advertising technologies to understand how visitors use our Website, measure the effectiveness of our marketing and improve the relevance of our communications and advertising.

These services may include technologies provided by Google and, as our marketing activities develop, other carefully selected advertising or analytics providers.

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Depending on the technology involved, these services may process information such as your device information, IP address, Website activity, interactions with advertisements and information stored through cookies or similar technologies.

Where consent is required for analytics, advertising or similar non-essential technologies, we will seek your consent before using them.

You can manage applicable choices through our cookie consent tools and as described in our Cookie Policy.

We will update this Privacy Policy and/or our Cookie Policy where necessary as the marketing and analytics services we use change materially.

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7. COOKIES AND SIMILAR TECHNOLOGIES

Our Website uses cookies and similar technologies.

Cookies are small pieces of information stored on your device that can help a website function correctly, remember preferences, understand how visitors use it and, where permitted, support analytics and advertising.

We may use:

Strictly necessary cookies — required for essential Website functionality, security, shopping baskets, checkout and similar services.

Functional cookies — used to remember choices and provide enhanced Website functionality.

Analytics cookies — used to help us understand Website usage and improve performance.

Advertising and marketing cookies — used, where applicable and with any required consent, to measure marketing and provide more relevant advertising.

Where applicable law requires your consent, non-essential cookies will not be used until you have made the relevant choice.

You can manage your cookie preferences through the cookie controls available on our Website.

For more detailed information about the cookies and similar technologies we use, their purposes and how to manage them, please see our Cookie Policy.

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8. WHO WE SHARE YOUR INFORMATION WITH

We do not sell your personal information.

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We share personal information only where reasonably necessary to operate our business, provide our products and services, comply with the law or protect legitimate interests.

Depending on your interaction with us, we may share relevant information with:

• Website and e-commerce providers, including Wix;

• payment providers, including Wix Payments and PayPal;

• delivery, courier and logistics providers responsible for fulfilling orders;

• email and marketing service providers, including Mailchimp;

• analytics and technology providers, including Google where applicable;

• IT, hosting, security and technical service providers;

• professional advisers, such as accountants, insurers, auditors or legal advisers;

• government bodies, regulators, law-enforcement agencies or courts where disclosure is required or permitted by law; and

• potential purchasers, investors or advisers in connection with a genuine corporate transaction such as a sale, restructuring or investment, subject to appropriate confidentiality and data-protection safeguards.

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We seek to provide third parties only with the information reasonably necessary for the relevant purpose.

Where another organisation processes personal information on our behalf, we require appropriate contractual and data-protection safeguards where required by law.

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Some third parties, such as payment providers, may also act as independent controllers of personal information for aspects of their own services. Their processing is governed by their own applicable privacy notices.

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9. PAYMENTS

We currently accept payments through payment services including Wix Payments and PayPal.

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Payment transactions are handled using secure payment-processing infrastructure provided by the relevant payment provider.

When you make a payment, the payment provider may collect and process information necessary to authorise and complete the transaction, prevent fraud, comply with financial regulations and provide its payment services.

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We may receive limited payment-related information, such as confirmation that payment was successful, transaction identifiers, payment status and limited details needed to administer your order, refunds or disputes.

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We do not represent that La Vie Royale independently stores complete payment-card details on its own systems where those details are processed by the relevant payment provider.

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The payment provider may process your personal information in accordance with its own privacy policy and legal obligations.

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10. INTERNATIONAL TRANSFERS

Some of the service providers we use operate internationally. As a result, personal information may sometimes be transferred to, accessed from or processed in countries outside the United Kingdom.

Where UK data protection law applies and a transfer is subject to international data-transfer restrictions, we take steps to ensure that an appropriate lawful transfer mechanism is used.

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Depending on the circumstances, this may include:

• transferring information to a country covered by applicable UK adequacy regulations;

• using contractual safeguards approved or recognised under UK data protection law; or

• relying on another lawful transfer mechanism where permitted.

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We also take into account appropriate technical, organisational and contractual protections where required.

You may contact us at gifting@lavieroyale.uk if you would like further information about safeguards applicable to international transfers of your personal information.

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11. HOW WE PROTECT YOUR INFORMATION

We take reasonable and appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, misuse, alteration, disclosure or unauthorised access.

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These measures may include access controls, secure technology, encryption in transit where appropriate, security procedures and restricting access to personal information to people and service providers who have a legitimate need to use it.

Our Website uses secure communications technology, including HTTPS, to help protect information transmitted between your browser and the Website.

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No method of transmitting or storing information can be guaranteed to be completely secure. We therefore continually consider security measures appropriate to the nature of the information we process and the risks involved.

Where we become aware of a personal-data breach, we will assess and respond to it in accordance with applicable law, including making notifications where legally required.

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12. HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders, provide customer service and meet legal, accounting, tax, regulatory or reporting requirements.

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The appropriate retention period depends on factors including:

• the type and sensitivity of the information;

• why we collected it;

• how long we reasonably need it for that purpose;

• whether you have an ongoing relationship or account with us;

• legal and regulatory retention requirements;

• fraud-prevention and security requirements; and

• whether information may be required to establish, exercise or defend legal claims.

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When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it in accordance with our applicable retention practices.

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Where information has been genuinely anonymised so that it can no longer identify you, we may retain and use that anonymised information for statistical or business purposes.

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13. YOUR PRIVACY RIGHTS

Depending on where you live and the circumstances in which we process your information, you may have rights over your personal information.

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Under UK data protection law, these may include the right to:

• access personal information we hold about you;

• correct inaccurate or incomplete information;

• request deletion of your personal information in certain circumstances;

• restrict how we use your information in certain circumstances;

• object to certain uses of your information;

• receive or transfer certain personal information in a portable format;

• withdraw consent where processing is based on your consent; and

• exercise applicable rights relating to certain automated decision-making.

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These rights are not absolute and their availability can depend on the circumstances and the lawful basis on which we process your information.

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Your right to object to direct marketing

You have the right to object to the use of your personal information for direct marketing at any time.

You can exercise this right by using the unsubscribe option in our marketing communications or contacting us at gifting@lavieroyale.uk.

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Exercising your rights

To exercise a privacy right, please contact us at gifting@lavieroyale.uk.

We may need to request information reasonably necessary to confirm your identity and protect your personal information from unauthorised disclosure.

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You will not ordinarily have to pay a fee to exercise your rights. However, applicable law may allow us to charge a reasonable fee or refuse to act in certain limited circumstances, such as where a request is manifestly unfounded or excessive.

We aim to respond to valid requests within the period required by applicable law.

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14. CHILDREN, INTERNATIONAL CUSTOMERS AND COMPLAINTS

Children

Our Website and Services are not directed at children, and we do not knowingly market our products or services to children as independent purchasers.

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If you are under 18, you should use our Website or make purchases only with the involvement and consent of a parent or legal guardian where required by applicable law.

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If you believe that a child has provided personal information to us in circumstances where they should not have done so, please contact us.

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International customers

La Vie Royale serves customers in the United Kingdom and internationally.

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This Privacy Policy is designed primarily around our obligations as a UK business. If you live outside the United Kingdom, applicable laws in your country or territory may provide additional or different privacy rights.

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Nothing in this Privacy Policy is intended to restrict any mandatory privacy rights that apply to you and cannot lawfully be excluded.

 

Complaints

If you have a concern about the way we use your personal information, please contact us at gifting@lavieroyale.uk. We would appreciate the opportunity to address your concern.

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If you are in the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator.

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Contacting us first does not affect your right to make a complaint to the ICO.

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If you live outside the United Kingdom, you may also have the right to complain to the data-protection or privacy regulator responsible for your country or territory.

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15. CHANGES TO THIS POLICY AND CONTACT US

We may update this Privacy Policy from time to time to reflect changes in our business, Website, service providers, technology, marketing activities or applicable laws and regulations.

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When we make changes, we will publish the updated Policy on our Website and update the “Last updated” date at the top of this page.

Where a change materially affects how we use your personal information, we will take additional steps to bring the change to your attention where required by law.

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We encourage you to review this Policy periodically.

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If you have questions about this Privacy Policy, would like further information about how we use your personal information or wish to exercise a privacy right, please contact:

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La Vie Royale Concierge Limited
Company number: 16272867
Email: gifting@lavieroyale.uk
Telephone: +44 (0)20 3576 4227
Website: www.lavieroyale.uk